American Heart Association Senior Director Go Red for Women in New York, New York


Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.


The Founders Affiliate of the American Heart Association is looking for a Senior Director Go Red for Women for NYC. The Senior Director will:

  • Be responsible for meeting/exceeding this year’s annual revenue goal of $3.2M for Go Red, $4.3M for Socials Team, and $8.4M for NYC market goal as Senior Leader;

  • Will have overall responsibility for the Go Red for Women campaign in NYC including oversight of the Go Red For Women Luncheon and STEM Goes Red initiative;

  • be responsible for achieving set revenue goals;

  • lead development staff in the identification, cultivation and recruitment of C-suite and Upper Level Management volunteer leaders;

  • develop and implement a plan of revenue growth through key fundraising events, strategic market partnerships and philanthropic donors;

  • be responsible for sponsor solicitation, activation, and cultivation while maintaining and stewarding relationships with key corporate and community leaders;

  • establish new accounts and cultivate new customers to reach highest level of revenue generation;

  • in conjunction with the NYC Communications Director, ensure that the appropriate media coverage is obtained for the Go Red for Women Campaign;

  • supervise 2 development directors, an event coordinator and an Administrative Assistant, providing the necessary coaching and mentoring to ensure success.

In this role, you will report to the VP of Development for NYC. This position will be based in our NYC office.


If you want to join our mission and be a “Relentless force for a world of longer, healthier lives”, review the preferred skills we are looking for: ( Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

  • 4 plus years of experience in fundraising or corporate sales;

  • a minimum of 1 year of supervising sales or fundraising staff;

  • ability to build powerful partnerships with corporate leaders and senior level volunteers;

  • a strong manager with the ability to coach and mentor to AHA best practices, sales methodologies, timelines and volunteer engagement practices to ensure that revenue targets are reached;

  • the ability to accomplish results through strong volunteer recruitment and management;

  • demonstrated ability to recruit, train, direct and supervise staff in a team environment;

  • have a proven track record in exceeding sales/fundraising goals;

  • possess the knowledge and demonstrated ability to successfully identify, cultivate, recruit, and maintain relationships with top level volunteers/customers;

  • have great organizational, communication, negotiation, and interpersonal skills;

  • have a proven ability to understand and navigate corporate cultures to achieve goals;

  • willingness to work outside normal hours including early morning, evenings and weekends as needed;

  • willing to travel within your territory on a daily basis as well as occasional travel to other locations in the affiliate and to our National Center in Dallas, Texas for meetings or training.

To help you be successful you will have access to our award-winning learning platform Heart U, as well as our sales training & relationship development program- Building Powerful Partnerships which received a 2017 Learning! 100 Award from Elearning! Media Group, and various other training and support mechanisms locally and through our National Center.

Education: Bachelor’s degree from an accredited university preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1½ years experience equates to 1 full time year of higher education.

Experience: Must have 4 plus years of experience in fundraising, outside sales or in a non-profit organization in a similar capacity that includes at least 1 year of experience in a managing sales or fundraising staff. This experience may also count towards satisfying this position’s educational requirement.


Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

Our Rewards & Benefits package not only gives you the total benefits you want, but also goes above and beyond with innovative programs to develop your skills – helping you grow and thrive at the American Heart Association.

If you have questions about the position or want to know the available salary before you apply for this position please feel free to e-mail me at .

While we can only contact/interview those applicants deemed most qualified for the position, we do appreciate all applicants for their interest and effort in applying. In most cases you can expect to hear from us within one week from the receipt of your completed application.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3326

Job Family Group Fundraising

Job Category Fundraising/Sales