American Heart Association National Director of Go Red for Women in Dallas, Texas
Are you ready to join an organization where you can make an extraordinary impact everyday?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The American Heart Association is looking for a National Director of the Go Red For Women campaign based out of our National Center office located in Dallas, TX! While Dallas is the preferred location, we will consider remote but must live near a major airport.
This leader will be responsible for running a $70M field campaign through campaign oversight, product development and marketing, and driving a sales strategy through field channels.
Ideal candidates for this position will have experience in brand management, product development and marketing, and/or field marketing. Succeeding at this position will require leadership, autonomy, polished management skills, organizational vision, collaboration, tactical excellence, and nervy strategic thinking. Sharp creative instincts are needed, as well as keen business savvy.
Campaign Management, Brand Management, Sales Strategy, Product Development
Brand Management. Elevate the Go Red For Women experience creating the rights and rituals and developing a sales strategy and field marketing plan for the 180 events across the country
This role requires someone who has a “get stuff done” mindset that can anticipate and remove obstacles, maintain accountability for all work from conception through production, and drive workflow across multiple teams and partners
Analytical skills. This role involves forecasting future consumer trends and determining the various benefits and challenges of a particular pathway
This role requires much more than just sticking to a standard formula. Instead, coming up with new and unheard-of marketing ideas and products is crucial
Storytelling abilities. Successfully promoting the Go Red For Women brand requires coming up with a compelling story about the campaign, event, or product to convey to the audience.
Research skills. Brand managers must research their consumer base extremely thoroughly in order to appeal to that audience successfully
Vision: We are looking for someone who sees a pathway to double the fundraising revenue through the Go Red For Women platform. For someone who views every obstacle as an opportunity, has experience in successfully leading large-scale strategic efforts, and can identify and foster long-term scope growth
Want to help get your resume to the top? Take a look at the experience we require:
At least eight (8) years of relevant experience
Confident written and oral communication skills
Knack for dedicating oneself to details while maintaining global operational vision
Ability to develop and deliver compelling internal and external-facing presentations
Great relation building skills
Understanding the hearts and minds of women
Ability to travel up to 50% local and overnight stay
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife
EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2019-4200
Job Family Group Fundraising/Direct Sales
Job Category Fundraising/Sales